Winx Club is an animated television series, product line, books, clothing, video games, DVDs, and theatrical films, directed, created, and produced by Iginio Straffi and his company Rainbow S.r.l. The series is the first Italian cartoon to be sold in the U.S. It is aimed toward children between the ages of three and seven. According to Iginio Straffi's website, "Winx Club is an action and fantasy show combined with comedic elements. In the mystical dimension of Magix, three special schools educate modern fairies, ambitious witches and supernatural warriors, and wizards from all over the magical universe."